Customers Rush for 4x4 SUV with ADAS and 6 Airbags, Priced from ₹11.50 Lakh

Mahindra is well-known in the Indian market for its popular SUVs. The company offers a wide range of vehicles, from the Mahindra XUV 3X0 to premium and electric SUVs like the Mahindra BE 6 and XEV 9e. Last month, Mahindra recorded impressive sales, surpassing Hyundai and Tata Motors.

In addition, the company also sells lifestyle SUVs under the names Mahindra Thar and Mahindra Thar Roxx. Customers can buy these in both 3-door and 5-door options. These models witnessed strong customer demand last month. Let’s take a look at how many units were sold and review their prices and key features.

Strong Sales for Mahindra Thar/Thar Roxx

Last month, a total of 10,703 units of this lifestyle SUV were sold. Compared to 6,160 units sold in April 2024, this represents a remarkable 74% year-on-year growth. Moreover, in March 2025, 8,936 units were sold — showing a 20% month-on-month increase in sales.

Price Details

Mahindra continues to sell the existing 3-door Thar alongside the newly launched Thar Roxx in the Indian market.

• The starting ex-showroom price of the Thar 3-door is ₹11.50 lakh
• The top-spec Thar Roxx variant is priced up to ₹23.09 lakh

The company offers these SUVs in multiple variant options to cater to different customer preferences.

Features

The Mahindra Thar Roxx comes loaded with advanced features such as twin 10.25-inch digital displays for the infotainment system and instrument cluster, a panoramic sunroof, front ventilated seats, a 9-speaker Harman Kardon sound system, an auto-dimming rear-view mirror, multi-drive modes, 6 airbags, a 360-degree camera, and Level-2 ADAS (Advanced Driver Assistance Systems).

Engine and Mileage

Customers can choose between two engine options — a 2.2-liter DGTI petrol and a 2.0-liter CRTI diesel. Both powertrains are available with a 6-speed manual transmission or a torque converter automatic gearbox, along with an AWD (All-Wheel Drive) option.

The claimed maximum mileage is 15.2 kmpl. Regarding power output

• The 2.2-liter DGTI petrol engine delivers 177 PS of power and 380 Nm of peak torque.
• The 2.0-liter, four-cylinder mHawk diesel engine produces 175 PS of power and 370 Nm of torque.

In the Indian market, the Mahindra Thar competes directly with the Force Gurkha and Maruti Suzuki Jimny.

Source: https://hindi.drivespark.com/four-wheelers/2025/mahindra-thar-roxx-sales-report-april-2025-034517.htmlTop of Form